AEO, GEO, and AI search playbooks
Topics
Answer Engine Optimization: From Featured Snippets to Generated Answers
Which snippet-era and voice-search techniques carried into generated answers, which stopped working, and what answer engine optimization looks like in practice today.
by Muhammad Hamza· Sep 3, 2026· 11 min read
Generative Engine Optimization: What the Research Actually Tested
Where the term generative engine optimization came from, what the original research actually tested, which of those methods hold up outside the paper, and which do not.
by Muhammad Hamza· Sep 3, 2026· 13 min read
Share of Voice in AI Answers: The Formula and Its Limits
How AI share of voice is calculated, what changes the percentage, and what an analyst needs to publish beside it.
by Muhammad Hamza· Sep 2, 2026· 10 min read
Entity SEO: How Models Learn What Your Brand Is
How search engines and language models build a picture of your brand as an entity, where your entity data already lives, and how to fix what contradicts it.
How to Rank in AI Overviews
What Google documents about how ai Overviews select sources, how the surface differs from ai Mode, the page-level work that makes a passage quotable, and what happens to clicks.
by Muhammad Hamza· Sep 2, 2026· 12 min read
llms.txt: What It Is and Whether It Does Anything
What the llms.txt specification proposes, what each major engine has actually said about reading it, how it differs from robots.txt, and what to realistically expect.
AI Brand Monitoring: Detecting and Correcting a Wrong Answer
How to detect when an AI engine describes your brand wrongly, set thresholds worth acting on, triage the error, and correct the source rather than the answer. Primary keyword: ai brand monitoring Secondary keywords: ai mention tracking, ai brand tracking, brand monitoring across ai search engines, a
AI Visibility: What It Measures and What Moves It
What AI visibility measures, why two vendors score the same brand differently, what actually moves it, and what to report to leadership instead of one number.
by Muhammad Hamza· Aug 31, 2026· 9 min read
How to Run an AI Visibility Audit by Hand
A manual ai visibility audit you can run this week without buying anything: the prompt set, the four things to record per answer, and how to read the gaps.