AEO, GEO, and AI search playbooks
Topics
Building an AEO Strategy: A 90-Day Operating Plan
A 90-day plan for teams running AEO themselves: what to baseline in the first month, what to publish in the second, and what to change in the third.
by Muhammad Hamza· Aug 24, 2026· 13 min read
LLM Visibility: The Metrics That Matter in AI Search
The five metrics worth reporting on AI visibility, the ones that look impressive and mean nothing, and how to assemble a dashboard your leadership will actually trust.
Reddit Marketing Strategy: A Framework That Avoids Bans
A maturity model for brand presence on Reddit: three postures, the order to move through them, and a 90-day plan that does not end in a ban.
Reddit SEO: How Reddit Threads Become AI Citations
Why Reddit threads rank in Google and get quoted by AI assistants, which subreddits matter for a given category, and how to earn a place in them without getting removed.
AEO vs SEO: What Overlaps and What to Do First
Where answer engine optimization and SEO genuinely diverge at signal level, and how that split of effort should change depending on your company's stage.
AI Brand Visibility: How to Measure and Move It
A method for baselining how assistants describe your brand, choosing the levers that change that description, and reporting the result upward. Written for brand and comms leads who have to defend a number nobody in the room has seen before.
Answer Engine Optimization Services: A Buyer's Guide
How to buy AEO without inheriting someone else's risk: the provider types, the contract clauses that matter, the red flags, and a comparison method that survives a procurement review.
GEO vs SEO: What Changes and What to Budget
Most of SEO still works. A smaller part of the job genuinely changes. Here is the line between them, with a budget split and an answer on which team should own the new part.
by Muhammad Hamza· Aug 21, 2026· 13 min read
17 AEO Tools Compared: Monitoring vs Execution
One published rubric, five criteria, and the per-criterion score for every tool in the field. Written for the buyer who has already read three affiliate rankings dressed as reviews.