AEO, GEO, and AI search playbooks
Topics
LinkedIn AI Visibility: How Founder-Led Content Gets Cited by ChatGPT and Perplexity
LinkedIn is cited in AI answers, but not for the reasons most founders assume. What the citation data shows about which LinkedIn pages models actually reach for, and what that means for where you spend your posting effort.
Robots.txt for AI Crawlers: How to Allow or Block GPTBot, ClaudeBot, and PerplexityBot in 2026
Every major AI company now runs separate crawlers for training, for search, and for user-triggered fetches. Blocking the wrong one removes you from answers you wanted to be in. The user agents, sourced to each provider's own documentation. Schema: Article + FAQPage
by Muhammad Hamza· Sep 17, 2026· 12 min read
Schema Markup for AI Search: How Structured Data Gets You Cited by ChatGPT, Perplexity, and Google AI
What structured data does for AI answers, what the engines actually document about it, and the schema types worth shipping. Includes the part most guides skip: what Google says is not required.
AEO for B2B SaaS: What Changes When the Buyer Is a Committee
B2B SaaS breaks the assumptions most AEO advice is built on. The buyer is a committee, the cycle runs months, and the page that decides the shortlist is usually a review site you do not control. What that changes, in order.
AI Citation Tracking: Mentions Are Not Citations
A mention tells you a model said your name. A citation tells you which URL it read. Only one of them resolves to something you can attribute, baseline and act on, and this is how to track that one.
by Muhammad Hamza· Sep 8, 2026· 11 min read
AI Search ROI: Attributing Pipeline When an Assistant Sits in the Middle
An assistant sits between the buyer and your analytics, and it does not pass a query string. What you can attribute with GA4 and CRM tagging, what is permanently unrecoverable, and what to tell a CFO who asks what the retainer bought.
Claude SEO: Training Data, Retrieval, and What a Brand Can Change
What Claude draws from training against what it retrieves live, why that split decides whether your brand is described correctly, and which half a marketing team can actually move. Every behavioral claim is sourced to Anthropic's own documentation.
Gemini SEO: Where Classical SEO Still Transfers, and Where It Stops
Gemini the assistant is not the AI Mode tab, and the difference decides how much of your existing SEO work carries over. What grounding in Google Search means, which signals transfer, and which stop at the boundary.
Perplexity SEO: How a Visible-Citation Engine Picks Its Sources
How Perplexity chooses the sources it shows, why an engine that prints its citations makes cause and effect legible, and which of its levers a brand can actually move. Written for the SEO lead who can see the citation list and wants to be on it.