AEO, GEO, and AI search playbooks
Topics
Digital PR Services: What They Include, How Providers Price Them, and How to Choose
What digital PR services include, how providers price them, the questions that expose a link seller, and how to measure coverage and AI citations.
How to Get High Quality Backlinks: A Practical Guide for B2B Brands
A four-part link quality rubric, a five-step process a B2B team can staff, the tactics Google names as link spam, and how to vet a link building provider.
SaaS SEO: A Practical Playbook for B2B Teams When AI Answers Sit Between Buyer and Site
A SaaS SEO playbook for B2B teams: keyword research from problems and competitors, the bottom-of-funnel pages to build first, and KPIs that tie organic search to pipeline while AI answers sit in between.
by Muhammad Hamza· Oct 23, 2026· 14 min read
AI Search Engines: A B2B Marketer's Guide to Where Buyers Now Search
A dated map of the AI search engines B2B buyers use: how each one picks and shows sources, how ChatGPT and Perplexity differ, and why market-share figures disagree.
Content Refresh: A Practical Process for Keeping Old Posts Ranking and Cited in AI Answers
A content refresh process for old posts: how to spot content decay in Search Console, a content audit template with decision rules, honest last updated dates, and how to tell whether a refresh worked.
How to Get a Wikipedia Page for Your Company: Rules, Process and What AI Engines Do With It
Wikipedia's company notability test, the sources that count, the conflict-of-interest rules, the review queue, Wikidata, and what AI models take from Wikipedia.
G2 vs Capterra: Which Review Site Should B2B Software Brands Invest In, and What AI Engines See
G2 now owns Capterra, Software Advice, and GetApp. Compare vendor pricing, review rules, and the review sites AI engines cite before you set a review budget.
Query Fan-Out: How AI Search Breaks One Prompt Into Many Searches, and What It Means for Your Content
Query fan-out turns one AI prompt into many searches. What each engine documents, a worked payments example, and how to map and win the sub-queries in your category.
by Muhammad Hamza· Oct 12, 2026· 14 min read
The Dark Funnel in the AI Era: How AI Search Creates a New One, and How to Get Into It
The dark funnel is the buyer research your analytics never sees. AI assistants have added a new layer to it. Here is what changed for B2B and how to get into it.