AEO, GEO, and AI search playbooks
Topics
E-E-A-T SEO: What It Is, How to Prove It, and Why AI Engines Reward It
What E-E-A-T means in Google's own guidelines, how B2B teams prove it on and off their site, and what AI engines actually document about trust signals.
Bing SEO: How to Rank on Bing and Feed ChatGPT and Copilot With Your Content
Bing's index feeds Copilot answers, and Microsoft now reports those citations. How to set up Bing Webmaster Tools, submit a sitemap, use IndexNow, and fix indexing.
Zero-Click Search: What It Means for B2B Marketing Teams in 2026
When Google or an assistant answers the question on the page, the click that used to prove your content worked never happens. What zero-click search changes for B2B marketing teams, what still works, and what to measure instead.
Community-Led Growth: Why B2B Brands Are Building Visibility Through Community, Not Just Content
Community-led growth used to be a retention play. It is now a visibility play too, because the forums buyers trust are the same ones AI companies license and read. How a B2B team builds the motion, and how it differs from product-led and content-led growth.
by Muhammad Hamza· Sep 30, 2026· 8 min read
Voice Search Optimization in 2026: How It Connects to AI and Answer Engines
The assistants people talk to are being rebuilt on the same models that write AI answers. Google is moving Assistant users to Gemini, Amazon rebuilt Alexa on large language models, and Apple is testing a Siri that answers from the web. What that means for voice search optimization.
ChatGPT SEO: How to Get Your Brand Cited in ChatGPT Answers
ChatGPT is not one results page. It writes answers, shows product results, and now carries ads, and OpenAI documents each one differently. What ChatGPT SEO can influence on each surface, sourced to OpenAI's own help pages.
Online Reputation Management in the Age of AI Search: A B2B Guide
When a buyer asks an AI engine whether a vendor can be trusted, the answer comes from review sites and forums the vendor does not run. What changes in online reputation management when the first reader is a model, and what stays the same.
LinkedIn AI Visibility: How Founder-Led Content Gets Cited by ChatGPT and Perplexity
LinkedIn is cited in AI answers, but not for the reasons most founders assume. What the citation data shows about which LinkedIn pages models actually reach for, and what that means for where you spend your posting effort.
Robots.txt for AI Crawlers: How to Allow or Block GPTBot, ClaudeBot, and PerplexityBot in 2026
Every major AI company now runs separate crawlers for training, for search, and for user-triggered fetches. Blocking the wrong one removes you from answers you wanted to be in. The user agents, sourced to each provider's own documentation. Schema: Article + FAQPage
by Muhammad Hamza· Sep 17, 2026· 12 min read